Career in SEO
Digital Marketing has opened up many new career options for the youth. The SEO field is also one of the best options. SEO is the backbone of the Internet and digital marketing that makes products accessible to the user through content creation and promotion, search engines and social media. Today, all small and big companies are spending money on good SEO. Know what SEO is and how you can make a career in this field?
Understand the Term SEO
The full form of SEO is search engine optimization. The search engine is essential to increase traffic on the website. The only challenge facing SEO staff is that their website should be on the first page in search engines like Google, Bing, Yahoo, etc. The more they succeed in this purpose, the more their product will sell.
How Search Engine works?
The ranking of the website has a direct impact on the income and value as internet users usually choose the site which comes in the top searches on the first page of Google. A search engine like Google checks around 200 factors to show the search results that its users want, based on which Google decides the ranking of a website or webpage. Based on these factors, SEO staff works and promotes your website in Google and other search engines.
Skills Required for The Job in The SEO Field
There are two essential things for any digital company first is content, and the second is SEO staff. Both are so much related to each other that they cannot be seen apart. Based on the content, SEO creates the strategy to promote the webpage. For this, he should have primary programming language, knowledge of the English language and can understand the content, can edit it.
Two Parts of SEO Process
We can do SEO on any website in two ways,
- On-Page SEO
- Off-Page SEO
Both of which are focus on the content, but there are some fundamental differences.
The first thing is to write good content, and it should use a sufficient amount of keywords (the words from which people search in Google), Google-friendly URLs, information on keywords and content on the image. After that, the website submitted to Google webmaster for indexing. Content is to be written on which words users are searching the most.
To promote off-page SEO on different platforms around the world. Under this, we do bookmark for the website on the website listing, the link building process for guest posts on other webs, and the site submission in the blog directory. Check out what is the backlink in SEO.
Any 12th pass or more educated youth can come in this field. He can obtain necessary information on SEO through online websites.