Understand Backlink | A Deep Guide about Backlinks in Seo

The backlink is a common term but very important in SEO. Your SEO strategy is incomplete without a backlink profile.

What is a Backlink? A very Logical Question But Easy To Understand

What is Backlink

The definition of the backlink is An incoming hyperlink from one web page to another web page.

When website A links to website B then website A gives a backlink to website B. Well according to SEO, backlinks are very important.

For example:

Now click on bloggers guru. This will take you to the home page of this website. Just like this, when other websites link to your website then they provide you backlinks.

Now, there are two parts of the backlink.

Parts of Backlink

  • Link (URL)
  • Anchor Text

Link URL: Links are hyperlinks. You can click on a link and jump to another document or web page. In the upper example, http://www.bloggersguru.com/ is the link pointing to this website’s homepage. If you click on this link it will take you to Bloggers Guru’s home page.

Anchor Text: “Anchor Text is the visible and clickable text in a hyperlink” Anchor Text definition by Moz. With that same example, “Bloggers Guru” is an Anchor text which is the visible and clickable text in a hyperlink.

I hope you understand what is backlink. Now we further why backlinks are most important in SEO?

Importance of Backlink in SEO

Backlinks play a vital role in website ranking strategy. This is the only way that visitors land on your web page via another website. The visitor follows the links which are on the other websites in searching for new information related to that particular topic. It indicates that your web page is related to that topic.

Almost all the search engines want to show the query-relevant information. Well talk about google, google is a most popular search engine in the world.

Google search engine works on 3 Basic parameters that are

  • Content Relevancy
  • Web Popularity
  • Link Relevancy

Well in this article we talk about backlinks or links. Read about content relevancy here. To earn web popularity your website should have a strong profile of backlinks. Popularity is all about creating quality backlinks. More you have quality backlinks to your landing page more you have web popularity.

It is generally seen that every backlink you acquire increases your overall SEO performance in the SERPs (Search engine results page). They transfer more link juice to your web pages and domain. Websites with high PA (Page Authority) or DA (Domain Authority) and trust are the ones that occupy the top rankings in Google.

Understand Related Terms of Backlink

These given terms are related to backlinks. I think like an SEO expert you should definitely know about these. These all the parameters play different-different roles.

  • Link Juice
  • No-follow Links
  • Dofollow Links
  • Linking Root Domains
  • Low-Quality Links
  • Internal Links

Link Juice:

There is no definition of link Juice. It is a slang term. Basically, it refers that how powerful a link is. Generally, when a web page links to any other web page, it passes “link juice”. This link juice is great for the ranking of the article, and also boosts the domain authority. As a blogger, you’re able to prevent passing link juice simply by using a no-follow attribute.

No-Follow Link:

No-follow links are those links which have no-follow attribution. They are used to tell search engine bots to don’t follow these links. These links do not pass link juice to your website. Check the given example.

<a href=”http://www.bloggersguru.com” rel=”nofollow”>Blogging Guru</a>

In this HTML code, this code has the no-follow relation. It will tell the search engine that not to follow this link. But they are still very useful concerning the ranking of a page. Read here the hidden power of no-follow links.

DoFollow Link:

Dofollow links tell the search engine to follow this web page. They allow the search engine to follow them and pass the link juice to websites. If a website is providing us a do follow the link it means both human and the search engines can follow our website.

A good example of Dofollow Backlink:

<a href=”https://www.bloggersguru.com/”>Bloggers Guru</a>

You don’t have to add an attribute to make it dofollow. By default, it is dofollow and allows search engines and humans to follow this web page.

Linking Root Domains:

It is a very simple term, the number of SEO backlinks coming from a unique domain to your website. Let take a simple example if your website is gettings many backlinks from any single domain then it will only be considered as one linked root domain.

Low-Quality Links:

As the name is indicating that they are low in quality. These links come from automated sites, spam sites, porn sites and harvested sites (used in automated software). These links can harm your search engine rankings. It is recommended that you should away from these kinds of links. If you are looking for buying backlinks online you should pay attention to these kinds of links.

Internal Links:

It plays a very important role in SEO. Internal links are those links that interlinking with the same domain. They are generally used for sending traffic to other pages which are correlated to that particular topic. They are also used to decrease the bounce rate and increase session duration metrics. You can find these metrics in Google Analytics.

Now we have understood how these links can rank our web page in Google’s top SERP’s. I am sure that now you will be thinking of how to get backlinks from other websites. Well, I am now providing you some good and easy ways to get backlinks for your website.

Easy Ways to Get Backlinks for Your Website

Directory Submission:

Directory Submission is a good idea for getting links for your website. You have to submit your website URL along with other information like title, description, category, name and email id, etc. You can check the directory submission sites here.

There are three options you can choose while submitting links to the directory which is paid, reciprocal link and direct or free link. In paid links, the editor will charge some money for instant approvals. In reciprocal links, you have to give the link from your website in order to get links from that directory.

This process can take up to 15 days or 1 month. In the last free links, you just have to submit your details and the editor can take up to 3 months to approve your link. This is just an overview.

Note: while submitting directory please check their PA, DA and spam score via MOZ toolbar. I highly recommend you to submit valuable directories link dmoz.org.

Social Bookmarking:

We submit URL to google to get our blog or website index in search engines. Nowadays SEO/search engine marketing techniques are changed and we need social bookmarking sites to engage our users.

I am working with social bookmarking sites for many years and I can say that they are a very good source of valuable backlinks for your website. Bookmarking on social sites will give you many benefits. This is the fastest way to index your website in search engines like bing, google, yahoo, etc. Some of the social bookmarking sites have high PR (Pagerank), PA and DA. They can give you some high-quality links.

It will give you some relevant traffic. By this bookmarking, you have improved your Domain Authority. Social Bookmarking sites can also reduce your page bounce rate.

Social bookmarking is a simple process. You just have created an account on that website and follow the email confirmation process. After that, submit your link, title, description, tags, and category. These social bookmarking sites strictly follow their rules and regulations. Make you submit your link according to their rules.

Social Media Presence:

There are three most important benefits of social media presence. The first one is to improve your brand awareness, the second one is getting high-quality backlinks and the third one is getting quality traffic to your website. Most popular social media sites are Facebook, Twitter, Google+, Pinterest, Stumbleupon, etc. Social media websites are very high in quality and with lots of traffic. You can create brand pages of your websites. You can engage with people by sharing your website updates with them. Moreover, you can create high-quality links.

Forum Commenting:

Forums are where you can ask questions and give your answers. This is a very simple and effective link building technique. Via this process, you will be very active and comes with new ideas of writing. It will also improve your writing skills. But the most important is that to get the backlink and there is a need to make the account on the forum websites.

Ask different questions on the forum and put a source link to your websites in that question. It will drive traffic to your site and also improve your bounce rate. Some of the forums can provide you no-follow links but they are also very effective.

Try to make the account on popular forum websites. For that just search in google’s latest forum commenting sites and you will get the good quality forum sites.

Tip: Some forum sites ask website URL while creating the account. So it is very good if you enter your website there. This tip can give you instant high-quality links.

Maintain Your Answers Account:

It is similar to forum sites. The most popular sites are Quora, Yahoo Answers, Microsoft Answers, Ask.com. You just have to create high-quality forum accounts and maintain them by giving answers and asking questions regularly. You can put your link in these details of your questions and answers. These high-quality websites maintain their database systematically. If you don’t maintain your account they can block you.  Don’t forget to read their answers policy. I will highly recommend commenting according to their policy.

Make Your Online and Offline Relations:

Making friends can give you good backlinks. I am sure you will be thinking of how you can make backlinks through friends. Well, this is a simple strategy you can follow. You just have to make friends online and offline. Short out the list of friends who are bloggers, SEO experts, and web developers. You can exchange your links with them and get high-quality backlinks to your site it is the most effective backlink strategy.

Guest Posting Techniques

If you are an SEO expert or a beginner I am sure you heard of guest posting. This technique is very common in the SEO industry. This is not a simple process nowadays. Many webmasters allow writers to post on their websites. According to that writers can create the author’s account on the website and submit their article with the target link of your website.

If the webmaster approves your content then it will be published on their website. You can also put the anchor text link. The process looks so simple but it is not. Actually, webmasters have some very strict policies to approve the article. You can check that policy on their website. This is process is very effective and can boost your particular keyword ranking.

Broken Link Technique:

The broken links technique is very simple to understand and very effective to work on it. In this technique, you have to explore many websites related to your topic. Simultaneously, you have to check where that web page has any broken link or not.

You can instantly check with this chrome extension check my links. If you find any broken link in that web page that is related to your topic then you can ask the webmaster to change the dead link. You may also ask them to link to your page. It will boost your ranking and you will get a high-quality link also. Nobody wants any broken link on their website. The search engine also doesn’t link them. So explore links as much as you can and find broken links.

Publish Quality Content:

Last but most powerful and proven method. Content is the king in the SEO industry. It is always seen that when any webmaster publishes quality content it got ranked in Google top SERPs. If your content is in top positions then people start writing about your blogs or website. They are just giving you backlinks to your website. Creating quality content is not an easy task for everyone. It is just a matter of experience and curiosity. You can design your website very well but if your content is not the quality you cannot drive traffic to link building.

Creating a successful link building profile for your online business website or your money site gives you goosebumps when you complete your competitor’s ranking.

How to Check Backlinks of Your Website?

According to “Google Algorithm Updates” there are many ethical SEO strategies we use to implement to rank our website on Google top position. Our website can rank higher if we implement a good backlink strategy.

These days the search data is totally changed and the Google algorithm updates are changing frequently to make the search engine more transparent for the user.

As I said above the link building strategy and How to create good backlinks for your website? Once you implement the ethical link building strategy.  You must be aware of backlinks analysis for your website.

“I personally recommend you to check your backlinks when they get index in search engine.” As we know we use google webmaster tool to check the ranking of our website there are many other internet marketing tools are available in the market.

But choosing the best backlink checker tool can help you to find good opportunities for your website links profile.

List of Best Backlink Checker Tools You must follow

Here is the list of best backlink checker tools you must follow:

  • Semrush
  • Ahref
  • Majestic SEO
  • Moz.com (Open Site Explorer)
  • Google Search Console
  • Backlink Watch

SEMrush :

This is one of the best SEO backlink checker tools for digital marketing professionals. SEMrush is one of the most popular tools to check your competitor website and provides you deep insight into their business structure. This SEO tool also helps you with your website link profile scoring. It can provide you complete technical SEO audits. It is a paid tool but once you start using this tool, It will give 200% ROI.



Ahref is another backlink analysis tool that provides in-depth with many great features. It is a paid tool, but you can start with 2 weeks trial. Ahref is a powerful SEO ninja tool. The Ahref has the best features like ( site explorer (link data), content explorer, Keyword explorer). This tool will also provide you white-labeled report.

Ahref is one of the best SEO tools that is recommended by many digital marketing professionals. I must recommend choosing this tool for your search engine optimization.

Majestic SEO:

We all know that Majestic SEO is an intelligence tool to help webmasters. This SEO reporting tool helps you complete analysis of your website backlinks. It is one of the best link building tools.

This will also provide you the information about the majestic million in number which displays all the backlinks types on the dashboard.

Majestic has the largest database of links and also evaluate the quality of the links of your website. The Majestic SEO gives you clear data on your competitor’s backlink profile.

Some Advanced Features of this tool Include while analyzing the link profile.

  • External Backlinks
  • Referring domains
  • Referring IPs
  • Referring subnets
  • Backlink history
  • Backlink breakdown
  • Anchor text

Moz (Open Site Explorer):

We all know that open site explorer is one of the most used SEO tools to check the website domain authority, page authority and backlink profile.

Open site explorer is an evergreen SEO analysis tool. This tool is free but with limited features only. If you want to use the other features of this tool. You need to buy the Moz Plan. You can also able to find the damage links of your website and also give you the spam score. For more depth about you should read the article by “Tom Anthony”. Competitive analysis in 60 seconds.

Google Search Console:

This SEO monitoring tool is a part of the webmaster tool that is created by the “Google” Itself. We all know we used to install this tool while submitting our website to the search engine. This SEO monitoring tool gives you detailed information about the most linked content.

In the search console, you can check the website SEO analysis. Here is the complete beginner’s guide to google search console.

Backlink Watch:

A backlink watch is a spy tool for your competitor’s backlink profile. It is the easiest way to analyze the backlink profile of the website. The best thing is that backlink watch is using API from Ahref, which provide you complete trusted result.

I hope you have understood all about backlinks. By this study, you can build and empower your SEO strategies. These tools will help you to find your backlinks so that you will stay managed. If you can any query related to backlinks please ask in the comment section.

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